Website Performance – Key to Competitive Advantage
July 10th, 2009Website performance is an important issue to many individuals in an organization. Most companies use some sort of tool to monitor how visitors interact with its website. Marketers want to know which elements drive the most leads…a blog, video, download library, etc. Sales representatives want to be alerted when a prospect hits the site. It is common practice to use a number of different metrics to assess website performance from a marketing perspective.